Live Events Streaming for Engagement
Increasingly, businesses are going online to reach out to their customers or internally engage their employees. This process of going online is expedited by the unprecedented COVID19 situation.
From a marketing perspective, out of sight means out of mind. Organisations need to maintain and grow their brand mindshare, whether it's for a product launch, update or showcase. From an employee engagement perspective, organisation’s leaders can easily conduct Town Hall & Employees’ engagement to align and steer their company in the right direction during this challenging time.
A live event streaming that allows for multiple presenters and interactive engagement with global audiences (external or internal) will help businesses drive it’s corporate messages effectively. What's more, live streaming software supports multi-party broadcasting via Facebook Live by connecting up to 100 remote participants or live multiple camera feeds. Attendees can participate as the event happens by joining from mobile devices, laptops, and conference room systems.
Below is an excerpt from BlueJeans on Quick Tips on The Keys to Hosting Virtual Events.
"If you’re new to the world of live streaming for all-hands, training, marketing webinars, or conferences, these are the keys to virtual event success.
Watch the Clock
There’s a fine line between the perfect event length and one that drones on for too long. The opposite is also true for webcasts that don’t include time for audience participation and end shorter than they should. Although there will be occasional deviations from this general guide, here are best practices for total run time based on event type.
Marketing Webinars: 30 minutes devoted to content, 30 minutes reserved for audience Q&A
Department All-Hands: 60 minutes for content and discussion
Company Town Hall: Depending upon your company size and breadth of updates from each department, these commonly go over one hour. For example, BlueJeans typically hosts quarterly town halls that last 2–2.5 hours
Trade Shows and Large Conferences: There are two approaches to this type of live stream. If one stage will be used for back-to-back keynote presentations, a single join link for the live stream can be used. However, keep in mind that promotion of each individual keynote may be easier if all speakers have their own individual event link with time slot. Given the assortment of subject matter and multitude of product demonstrations, trade shows and industry summits often last several hours and days.
Deliver Content Variety
Slide share alone doesn’t cut it anymore. Your audience has the expectation for live video, presentation content, media playback, and multiple presenters. Regardless of event type, capturing and retaining attendee attention takes a concerted effort. If event organizers and moderators stagger slideshows with pre-uploaded video and commentary from different speakers, they’re more likely to make a lasting connection with the audience.
Keep it Engaging
Much like the above section, attendees need the ability to ask presenters and moderators questions to stay engaged. By including interactivity options for the speakers and audience, two-way communication creates a highly dynamic atmosphere for any streaming event. The following tools are built into BlueJeans Events to improve focus and engagement.
Group Chat: Presenters, moderators, and attendees can quickly share thoughts and ideas on a public message board.
Private Moderator Chat: All moderators can communicate privately via chat. Attendees and moderators can participate in private chat.
Polling: Moderators can create polls within scheduling or create while an event is taking place. Polls are pushed live upon command with audience results displayed in real time as answers are submitted. Moderators can end polls at any time.
Q&A: Participants can send questions to moderators and presenters via dialogue box. Questions are auto approved by default, but manual approval option can be selected during event scheduling. If approved, all participants can see the question and answer. Once answered, other participants can “like” the post for additional engagement. Attendees can also submit anonymous questions if this prompt is selected in scheduling. Moderators can facilitate the Q&A by disabling auto-approval. Within moderator view, user has option to display all questions, only answered questions, or only unanswered questions. Questions can also be sorted according to most recent or by number of likes.
Raise Hand: This feature allows audience members to raise hand and be promoted from Attendee to Presenter role.
Leverage Different Participant Roles
Enterprise-grade streaming solutions like BlueJeans Events divide event invitations into three groups: Attendees, Presenters, and Moderators. Each have their own unique join link and set of features specific to the needs and experience of individual roles.
For example, event Moderators need complete visibility and management of all presenters and audience members. They have the ability to control the full control over the event flow, including: Start and pause the broadcast, mute/un-mute presenters, push polls live, answer Q&A, chat, promote or demote attendees to presenters, and remove individual presenters or attendees from the event. Moderators can also provide audio and video for the event.
Presenters have the ability to provide audio and video into the event. They can also share video or their entire screen to walk through slide presentations or other documents. Attendees watch and listen. They cannot be seen or heard unless they “raise their hand” and are accepted by the moderator to join as presenters."
In this digital era, every successful business need to embrace the digital outreach tool to promote, engage and retain customers and employees. Ready to reach out to your team and customers via virtual events? Contact Averett for a demo.
*Averett Pte Ltd is a authorised reseller of BlueJeans and all information regarding BlueJeans products and services published on our site are republished from BlueJeans.